Write a listing that sells
The words on your listing do the selling when you are not there. Here is how to make them work.
Buyers skim. Your title and first two lines decide whether they keep reading. Lead with the outcome they want, be concrete, and cut every word that does not earn its place.
Write a title people click
- Name the place and the experience, for example "3 days in Tunis: medina, food, and the coast".
- Avoid vague words like amazing or unforgettable. Show, do not claim.
- Keep it under about 60 characters so it is not cut off in search.
Structure the description
- Open with one honest sentence on who this is perfect for.
- Use short paragraphs and a clear list of what is included.
- State what is not included so there are no surprises.
- End with a simple line on what happens after they buy.
Read your listing out loud. If a sentence is hard to say, rewrite it shorter.
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